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Peer Insight

Peer Insight is an innovation firm that enables leaders to drive new growth and turn ideas into reality. + We help organizations understand their customers through ethnographic research so that they can design a service that uniquely fits their needs. + We approach challenges entrepreneurially - we quickly validate concepts to de-risk ventures before they ever enter the marketplace. + We don't just design and test new services - we design and test the business model too. It is our greatest joy to help our clients shape the near future to create innovative services and experiences that improve the world.

Peer Insight is an innovation firm that enables leaders to drive new growth and turn ideas into reality. + We help organizations understand their customers through ethnographic research so that they can design a service that uniquely fits their needs. + We approach challenges entrepreneurially - we quickly validate concepts to de-risk ventures before they ever enter the marketplace. + We don't just design and test new services - we design and test the business model too. It is our greatest joy to help our clients shape the near future to create innovative services and experiences that improve the world.

Locations:

Remote

Founded: 2004

Company Size:

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Articles

To Commercialize IoT, Embrace the Venture Structure
To Commercialize IoT, Embrace the Venture Structure

To Commercialize IoT, Embrace the Venture Structure

How to commercialize IoT: If you want your IoT solution to work both technically and commercially, structure the activity as a venture.

Peer Insight

How Smart Should Your Smart Solution Be?
How Smart Should Your Smart Solution Be?

How Smart Should Your Smart Solution Be?

When building a smart solution, don't overdo it. Find the right the amount of “smart” in your IoT product to exactly match your strategic intent.

Peer Insight

The Pivotal Role of Business APIs in IoT Platforms: Part I
The Pivotal Role of Business APIs in IoT Platforms: Part I

The Pivotal Role of Business APIs in IoT Platforms: Part I

Forward-thinking firms should create an IoT business API that is simple, transparent, and dynamic, to attract a healthy ecosystem of partners.

Peer Insight

The Pivotal Role of Business APIs in IoT Platforms: Part II
The Pivotal Role of Business APIs in IoT Platforms: Part II

The Pivotal Role of Business APIs in IoT Platforms: Part II

Part 2 of this series outlines the "3 R's Framework" (Roles, Rights, Revenues) for designing IoT platform "business APIs" that attract partners and scale.

Peer Insight

2020 Insurance Trends: Big Data Meets Direct-to-Consumer
2020 Insurance Trends: Big Data Meets Direct-to-Consumer

2020 Insurance Trends: Big Data Meets Direct-to-Consumer

Big changes are afoot in the insurance and financial services industries, driven by data access and advanced analytics, creating fresh competitive energy.

Peer Insight