Impact of the Metaverse on Manufacturing
Roshan SrinivasanRoshan Srinivasan
Ernest Cline’s Ready Player One provides an apt conceptualization of the metaverse where any individual can create and participate in virtual experiences. In the novel, a near-future world grapples with an energy crisis and global warming. So the novel’s version of the metaverse known as the OASIS provides virtual games, experiences, and economy. In many ways, the metaverse acts as its unique society.
In terms of attributes, venture capitalist Matthew Ball assigns six characteristics that define the metaverse:
We are not even close to the complete vision of the metaverse, although many companies, including Facebook, Unity, and Nvidia, have all branded themselves as building the metaverse.
In terms of the current functionality of the metaverse, most companies have been focusing on providing user-generated games, groups, or other experiences such as concerts or movies. They are focusing more on the social networking aspect of the metaverse.
Outside of social networking, there are interesting use cases of the metaverse for business applications, including remote work, ecommerce, design software, and manufacturing.
That being said, outside of social networking, there are some interesting use cases of the metaverse for business applications — everything from remote work to e-commerce — including scaling design software to be more immersive for areas such as manufacturing.
Manufacturing is an incredibly complicated process and is probably the most critical step in supply chain management. Many different manufacturing strategies in today’s market optimize for different objectives. These strategies often consider labor costs, inventory control, overhead customization, and speed of production. At a high level, these are the top three production strategies:
In terms of the practicality of manufacturing, the main pain points with all of these models are long lead times, long-term fixed contracts, and quality control concerns from specific manufacturers. Furthermore, there are often risks in production design since there could be minor mistakes in facility layout, leading to faulty products and longer wait times for manufacturing. These mistakes usually cost businesses millions or billions of dollars to fix and can lead to scheduling delays that cause customer dissatisfaction.
A metaverse-driven approach to manufacturing is akin to companies like Shopify democratizing e-commerce and facilitating relationships between business owners and suppliers. In the context of the metaverse, you have three key stakeholders in the manufacturing process:
Ultimately, there are key facets of a service-based metaverse that will change the manufacturing landscape for all of these stakeholders. Below are some of the key highlights:
Long term, the synergy between improved digital operations, higher quality GUIs, and improved hardware infrastructure and cloud networking will facilitate the ability for any individual to design a component, test it out in an immersive environment using their avatar, collaborate with others, including manufacturers, and design systems to build products quickly — all while keeping overhead costs and lead times down.
This may sound great, but fundamentally, the end-state is the easy part. The real question is how we get there.
Realistically, in the near term (5–10 years), five core areas need to see improvement before applying the metaverse to manufacturing can be done:
Many of these areas are currently being worked on in parallel to transform how we think of supply chains digitally. This is an incredibly exciting time for innovation in operations management at a broad level, given applications from different technologies such as blockchain, AI, and cloud. Among these technologies also lies a spot for applying metaverse fundamentals to disrupt manufacturing systems.
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