IoT in the 2024 Paris Olympics

As the Paris 2024 Olympics draw to a close, we reflect on the lasting impact IoT solutions have had on this extraordinary event.

From the thrill of the opening ceremonies to the nail-biting finishes, IoT technology has been a game-changer, enhancing everything from athlete performance to fan experiences. It's not just the athletes leaving a legacy – IoT is winning its own set of gold medals in innovation!

AI and Assistive Technology: Revolutionizing the Games

Artificial Intelligence (AI) and assistive technology have played a pivotal role in making the Games more inclusive and efficient. AI has been the unsung hero of the Olympics, ensuring smooth events and helping athletes achieve peak performance.

Who knew robots could be such good team players?

• Smart Assistants and Real-Time Data: AI-powered assistants have provided real-time data analytics, helping coaches and athletes make split-second decisions. Whether it’s analyzing an athlete’s performance or predicting weather patterns, AI has ensured everyone is a step ahead – quite literally.
• Accessibility Innovations:  Assistive technology has made the Games more inclusive with real-time subtitles for the hearing impaired and navigation aids for the visually impaired. These innovations have ensured that everyone, regardless of ability, can enjoy the Olympic spirit. Because everyone deserves a front-row seat to history!

Fan Experience: AR and VR Take Center Stage

The Paris 2024 Olympics have redefined the fan experience with IoT, augmented reality (AR), and virtual reality (VR) technologies. Digital innovations enhance the Games, offering fans new ways to engage, whether in Paris or at home.

Immersive and Interactive AR Features

AR is adding a new dimension to the Games, making them more interactive and engaging with standout features such as:

• Historical AR Experiences: Fans in Paris can travel back in time to the Olympic Games Paris 1924 through AR activations at iconic landmarks such as the Champs Élysées, Hôtel de Ville, and Saint Paul. This unique feature allows spectators to experience the history of the Olympics in a completely new way.
• Interactive Lenses: Fans worldwide can use interactive lenses to connect with the Games. Lenses let fans interact with the Paris 2024 mascot, show national pride with flag filters, and support the Refugee Olympic Team. It's a creative way to bring the excitement of the Olympics into everyday interactions.
• AR-Enhanced Posters: For the first time, the official Paris 2024 poster includes an AR component, turning static artwork into a lively digital experience, allowing them to interact with the poster in a unique and engaging way.

AR and VR on Social Media

The Paris 2024 Olympics are leveraging social media platforms to bring AR and VR experiences to a wider audience through:

• Snapchat and Other Platforms: Fans can access AR features via the official Olympics app, Snapchat, and at venues and locations throughout Paris. These features bring the excitement of the Games directly to fans, wherever they are.
• Social Media Engagement: Instagram and TikTok offer AR filters and VR content, letting fans engage with the Games in fun, creative ways. Fans can show their support, celebrate their favorite teams, and even participate in challenges that bring the Olympic spirit to life.

Effortless Payments: The Future of Transactions at the Olympics

Visa, as the official payment partner of Paris 2024, introduced seamless electronic payments, making transactions faster and easier. No more fumbling with cash – just tap, pay, and play!

• Visa Everywhere Initiative: Visa’s payment solutions ensured quick, secure transactions for spectators, athletes, and vendors throughout the Games. Electronic payments have made every transaction smooth and hassle-free for the ultimate “tap and go” experience. Whether purchasing a commemorative pin or fueling up with a croissant, these technologies have made the payment process as smooth as a gymnast’s landing. Talk about a perfect 10!
• KORE in Action: Powering Seamless Payments Every Day: Granito, a Brazilian electronic payment transaction company, is a prime example of how KORE’s connectivity services are making everyday transactions smoother. By leveraging IoT-connected point-of-sale (POS) systems, Granito has transformed the payment experience for merchants and customers alike. Think of the speed and efficiency of an Olympic sprinter, now applied to your purchases!

Granito’s service network, supported by KORE, ensures that electronic payment transactions are not only quick but also secure. This partnership helps Granito optimize logistics, cut costs, and enhance security, making each transaction as smooth as an Olympic relay.

The Lasting Impact of IoT on the Olympics

As we say au revoir to the Paris 2024 Olympics, it's clear that IoT has left an indelible mark on the Games. AI, AR, VR, and seamless payments have set new standards for future Olympics, transforming fan experiences and operations. The IoT legacy in these Games isn't just about smart technology—it's about improving the experience for everyone involved.

As the Olympic flame fades, IoT will remain crucial in shaping the future of sports and entertainment. Until then, keep thriving with IoT—tech has no finish lines, only new starting points. Stay connected, stay innovative, and stay excited for what’s next!

Stay connected and enjoy the legacy of the Games!