Expert Predictions: LPWAN and IoT In 2020
Hardy SchmidbauerHardy Schmidbauer
With the continued maturation of low power wide area networks (LPWANs) and the Internet of Things (IoT), here are my predictions for the coming year:
A connectivity business model (that is, paying X dollars per month for each device connected to a network) is the most familiar business model in the communications industry. However, the majority of enterprise and volume Applications for the IoT are moving to other business models. The driving factors behind these alternative business models are:
The highest-volume Applications in 2019 fell into the smart building and smart metering vertical markets. New asset tracking systems enabled by new indoor solutions, along with the improved return on investment (ROI) of indoor/outdoor solutions with much lower device and infrastructure costs, will start to drive significant volume in 2020, moving asset tracking ahead of other Applications.
The driving factors behind on-premises and edge solution requirements are:
If you look at this history of technology adoption, you’ll see that it is typical for enterprises to own new solutions end-to-end before starting to contract components of the system out to the ecosystem for SLA improvements or cost reduction. One historic example of this is in data storage: most companies started with on-premises data storage before moving to the Cloud. Hybrid solutions that offer both edge/Cloud options and transition between them will win the majority share of volume.
There is a flurry of activity in the satellite space. This is driven by small, lightweight satellite designs and new low-cost deployment services. In addition to traditional players, there are approximately 20 new start-ups in the low-cost low Earth orbit (LEO) space, all with designs for satellites that are about the size of a basketball. Companies in this sector are projecting that worldwide coverage is attainable for a cost of approximately $20-25 million, making it very cost-competitive compared to traditional tower deployment models in use today. Â
Mobile operators, cable operators, semiconductor companies, telecommunication equipment providers, enterprise solution providers, start-ups and new market entrants have been the primary drivers of the LPWAN market to date. Major Cloud providers have realized that the critical way to access IoT data and volumes is to offer and abstract the complexities of wireless connectivity and device hardware.Â
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