The #AskIoT team sits down with Mary Clark to discuss how companies can utilize digital transformation strategies, Synchronoss Technologies’ Smart Building solution and who actually owns the data collected by smart buildings.

In this episode, we dive into the difficulties of digital transformation efforts, while also stressing the importance of it. Mary explains why Synchronoss built their smart building solution, the Applications associated with the solution to make it more real and the challenges with deployment and scaling. Mary also claims the single biggest roadblock to digital transformation success in corporations is their culture.

We conclude the episode with our #AskIoT segment (questions below). We discuss who really owns the data within a publicly available smart building and how smart building solutions will impact current and future roles associated with the building itself.

#AskIoT Questions:

1. Consumers who enter a building may be immediately and constantly tracked from the moment they enter. Should companies and organizations be allowed to use this data for customer analysis purposes? What if customers use free in-building WiFi? Should companies be allowed to monitor what sites their customers are visiting? Who owns the data? Do they need permission from customers?
2. Are there any specific roles or jobs you foresee the features of a smart building replacing or creating?

If you are interested in connecting with Mary, you can reach her on LinkedIn or Twitter!

About Synchronoss Technologies: Synchronoss Technologies is a digital transformation company enhancing the way companies create new revenue, reduce costs and improve the experience of their subscribers with cloud messaging and digital products supporting hundreds of millions of subscribers across the globe. Synchronoss’ secure, scalable and groundbreaking new technologies, trusted partnerships and talented people change the way TMT customers grow their business.